Sjoerd Maas is a strategic advisor, leadership coach, and founder of The Value Architects. He works with scale-up founders and CEOs who feel stuck, not because they lack vision, but because their business still runs through them. His mission is to help founder-dependent companies become self-thinking, value-driven organizations.

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With over 15 years of experience guiding high-growth businesses, Sjoerd has a sharp eye for where real value is created: in trust, clarity, and ownership. He created The Value Acceleration Method™, a practical framework that helps leaders shift from being the engine of their company to the architect of its growth. His work helps businesses scale without chaos by building systems that don’t rely on the founder’s daily involvement.

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But this book isn’t just about business. It’s personal.

As a father of two young children, Sjoerd discovered that the most powerful leadership lessons didn’t come from the boardroom but from bedtime routines, playground conflicts, and parenting books. Inspired by How to Talk So Kids Will Listen and backed by insights from neuroscience and Scaling Up, he realized that the skills required to raise confident kids are the same ones that build confident teams.

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In The CEO Parent, Sjoerd blends years of executive experience with the everyday reality of parenthood to offer a fresh, honest take on modern leadership. It’s a book about building something bigger than yourself without losing yourself in the process.

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Sjoerd lives in Rotterdam with his wife and two children. He’s passionate about strategy, systems, and making fires on family road trips, ideally all in the same week.