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What works for your kids,
works for your team.

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The CEO Parent: The book that helps founders build self-thinking teams, reclaim their freedom, and fall back in love with their business.

Remember teaching your kid to ride a bike?
You ran next to them, held the seat, and then—at the right moment—let go.

That’s what leadership should feel like.
Most founders never really let go.
This book will help you do it.

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Receive The 5 hidden communication mistakes that keep your team dependent on you for free

Build Self-Thinking Teams

Let go without losing control.

Grow With Less Chaos

Build trust and predictability.

Reclaim Your Focus

Spend time on what really matters.

Get Your Freedom Back

The reason you started your company.

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​"From chaos to a crystal clear scaling plan and a more profitable business"

– Founder, Tech Scale-up (SaaS)

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Hi, I’m Sjoerd Maas – entrepreneur, father of two, and founder of The Value Architects.


I’ve helped dozens of scale-ups go from chaos to clarity using the same principles that work at home: trust, rhythm, and letting go at the right time.

‘Being dispensable is a virtue’

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